Imagine you’re in grade school, and despite having done nothing wrong or not having changed one bit, suddenly a group of people you thought were friends stopped involving you, inviting you and talking to you.
Besides the obvious hurt, you’d probably need to look for a new set of friends. Like it or not, they don’t want any part of you, and you can’t force someone to do something.
Dads have seen this kind of event play out before. It’s exactly what parent and baby magazines do to them all the time.
In the official Dads Performn’t Exist publication, otherwise known as American Baby magazine, we found a full page advertisement titled “Baby Registry,” which showcases eight different advertisers. There you’ll find perennial dad snubbers Boppy and Dreft telling readers that dads don’t care for their kids, buy things for their kids, or shop.
It’s no wonder we find skewed, short-sided propaganda like this, because dads are repetitively being told by marketers that they aren’t supposed to be caring for their kids.
And we’re not trying to take sides, but look what kind of mess was created in New York City when its Mayor did. He started a firestorm, creating instant tension by speaking out against the very people in charge of maintaining safety and order. The city had senseless strain (and probably still does) all because one person turned his back on a group of people.
American Baby magazine takes sides in nearly every issue by turning its back on dads, telling them they’re not valid parents.
In the case of dads, they can easily take their business elsewhere without saying a word. So imagine how much even more successful these businesses could be if they started involving, inviting and talking to dads.