From its name, to its packaging, to its butterflied-logo, to its website, to its magazine ads (pictured)?– there isn’t a thing about it that would want to make the other half of the parent equation stop by Target, Walmart, CVS, or plenty of other retailers to pick up its product.
In a world where dads take to
the streets social media to vent frustration, Mommy’s Joy should be careful what it’s doing.
Imagine how much more in market share it could be capturing if it had been thinking about dads from the very beginning, starting with a name that might give credit to dads who also?care about their kids’ health.
It’s a rather curious approach, because Mommy’s Joy openly admits that “all families deserve bliss,” yet it doesn’t seem content on even mildly recognizing that dads wish to nurture the blissful bond with baby, too.
I wanted to give Mommy’s Joy the benefit of the doubt. Its product assortment seems unique. Its ingredients are every bit natural and wholesome as I’ve ever seen. The mother-daughter team of Roshan and Yasmin are cute and comforting.
And there’s certainly nothing wrong with celebrating woman- and motherhood. In fact, it’s wonderful.
But as this company emblazons “mommy” and “mom” on nearly everything in sight with a seemingly purposeful dad-omission approach, and tags it with the exclusionary slogan “Nurturing the blissful bond between mom and baby from day one,” it probably makes dad feel like he should be reading the newspaper, watching TV, or sitting somewhere being aloof and distant from the kids.
In any case, Mommy’s Joy entire marketing approach feels old fashioned and stereotypical. It’s disappointing to find that the only males the company could manage to highlight on its website are Dr. Waldstein, and some baby boys – possibly future dads who will eventually be lessened by the very company using their cute mugs to sell products which don’t seem to honor, let alone even recognize, fatherhood.
This marketing approach should matter a bit to moms, too: those fathers to which Mommy’s Joy doesn’t seem to even make eye contact are your husbands.
Here’s hoping that Mommy’s Joy will really help all families achieve bliss, because it’s not just mom who endures the bumps in the road. The other, forgotten parent wants to get back to the precious moments, too.